A recent study from OmniVirt revealed that 360-degree virtual reality ads perform appreciably better than regular advertising across metrics such as click-through rates, viewability, and video ...

VR suffers from an incredible muddle of terminology. For starters, the term 360 is used for both 180-degree and 360-degree products. VR is also used to describe both 2D and 3D (stereo) capture devices ...

Hubblo is launching a new 360-degree camera to enable personal virtual reality broadcasting. Hong Kong-based Hubblo is announcing the Hubblo VR camera — a 3D livestreaming device that can stream at 4K ...

Earlier this year, Facebook revealed that it would be working in conjunction with Oculus VR, the virtual reality company it acquired back in March 2o14, to bring 360-degree videos to the web and on ...

Technology is certainly having a substantial impact on how fans consume sports, and Intel is hoping its 360-degree replay technology will prove to be one of the next big advances. The company released ...

YI Technology (YI), the leading provider of advanced, intelligent imaging technologies, today announced the release of the YI 360 VR, a 360-degree, VR-enabled camera on Amazon UK. The YI 360 VR makes ...

Paramount Pictures launched a 360-degree virtual reality (VR) ad campaign to promote the release of its new film "Mission: Impossible — Fallout" in partnership with ad platform OmniVirt, according to ...

The U.K. public broadcaster will premiere such new projects as 'Trooping the Color,' 'We Wait' and 'Home — A VR Spacewalk' at the Sheffield/Doc Fest. By Georg Szalai Global Business Editor The BBC is ...

To the uninitiated, riding shotgun in a self-driving car might seem like a scary proposition. Part of the reason is because we are simply not used to seeing a vehicle navigate itself without a human ...

These immersive cinematic storytelling techniques illuminate history in a very unique way. On June 2, 1943 Lieutenant Charles B. Hall of the Army Air Forces shot down an enemy Italian fighter plane ...

Via Technologies is now shipping new 360-degree cameras for under US$100, making it more affordable for users to capture and play virtual reality content in headsets. The cameras — called Vpai by Via ...

The Evo is essentially the One X morphed into a foldable form factor, yet at $419.99, it only costs about $20 more. You get the same 5.7K video resolution and 18-megapixel still resolution, along with ...