AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down. Yet, although everyone’s talking, ...

Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

Shirley Marschall is back, and in this week's column she's looking at the role of agentic ad tech, AI and the need to look beyond the hype... When AI is a bubble, and talking about AI being a bubble ...