The ad finds Hemsworth interacting with the Echo Show 11 an Alexa-enabled device that functions as a speaker, smart home hub, video display and more.

Since 2023, Amazon has been framing Alexa+ as a monumental evolution of Amazon’s voice assistant that will make it more conversational, capable, and, for Amazon, lucrative. Amazon said in a press ...

Amazon wants Alexa owners to buy more things. That’s the clear impetus behind the new Alexa feature announced today at Amazon’s Accelerate conference, called Customers Ask Alexa, which lets brands ...

Amazon has announced that it will soon start showing ads inside conversations with Alexa+, its smart voice assistant. This decision was shared during the company’s latest earnings report and has left ...

Amazon’s Alexa is the target of a new lawsuit alleging that the company is using information gathered from users of its smart speaker devices to serve them targeted advertising without their consent.

Triton Digital has struck a new deal that allows for Amazon Ads’ unique interactive audio ads on Alexa-enabled devices to be distributed across APS and Triton’s shared publishers. This includes ...

Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays. The smart displays have also started showing ads for Alexa+, the new generative AI version of Amazon’s Alexa ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...