Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Privacy ...

The video streaming market is evolving and intensifying at a rapid pace. With hundreds of streaming services now competing for viewers’ attention, it has become increasingly saturated. To stand out ...

Advertising is awash in data, but healthcare advertisers can struggle to separate valuable insights from noise when planning and optimizing campaigns. But how do you identify data that will actually ...

LONDON--(BUSINESS WIRE)--Infiniti Research is the world's leading independent provider of strategic market intelligence solutions. Our market intelligence services are designed to connect your ...

NEW YORK--(BUSINESS WIRE)--Businesses that anticipate customer needs, personalize engagement, and act in real time are gaining a competitive edge. Resulticks, a global leader in real-time audience ...

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...

The psychographic profiling that passes for market segmentation these days is a mostly wasteful diversion from its original and true purpose—discovering customers whose behavior can be changed or ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...