The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Isis Wu In our ...

When Pepsi decided it was a good idea to have Kendall Jenner stroll out in the midst of a near-riot back in 2017 to quell the impending violence by giving a police officer a Pepsi, the term “brand ...

A clear brand purpose can be a powerful asset, but only if it’s tied to the specific outcomes your business is trying to achieve. Many teams treat purpose as a separate track from performance, which ...

It may help to first agree on what we mean by brand purpose. The generally accepted definition is that a brand’s purpose is its “reason for being beyond making money.” This beautifully altruistic ...

On May 25, it will be exactly five years ago since George Floyd died senselessly in Minneapolis during his arrest. The terrible video of the event went around the world, and people everywhere rallied ...

In the realm of business, the journey toward success begins with a clear vision and mission—a commitment to creating value for the world. My path to creating a purpose-driven brand has been deeply ...

Tony’s Chocolonely is an impact brand that makes chocolate, founded by three Dutch journalists who discovered that the world’s largest chocolate manufacturers bought cocoa from plantations that used ...