When Chris Gotterup won earlier this season at the Sony Open, part of the story was the golf ball. He was playing a Bridgestone prototype that had not yet

Whenever Tiger Woods makes his long-awaited return to professional golf, he’ll do so with a new golf ball. Bridgestone Golf announced its new 2026 Tour B golf ball lineup on Tuesday, featuring a new VeloSurge core-mantle integration technology, which ...

Car and golf culture are increasing intersecting these days as household names from F1 like Lando Norris and Alex Albon take part in made-for-TV golf competitions. Even endemic golf brand TaylorMade recently collaborated with Red Bull Racing. Now it’s ...

Chris Gotterup’s star power continues to rise as he just picked up his third PGA Tour victory to kick off the 2026 season at the Sony Open. Gotterup is a bit rare when it comes to gear, as he’s a staffer with Bridgestone, who only uses their irons and ...

Welcome to Our Picks, where we fill you in on the newest and hottest golf equipment and accessories. Today, we’re featuring the new golf ball Tiger Woods recently swapped to at the Genesis Invitational. Last time, we featured a training aid to help you ...