LEGO Smart Play with Electronic Smart Bricks and Minifigures! Star Wars Throne Room Duel and A-Wing, and Mos Eisley Cantina ...

The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

We built and trialled Smart Play Darth Vader’s TIE Fighter.

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

Today, Lego revealed five new Star Wars sets as part of its upcoming Smart Play lineup. At the beginning of the year, I detailed how Lego was taking a new approach to its sets from a galaxy far, far ...

How does Smart Play work? What are the new sets like? And is adding tech to Lego even a good idea?

If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

Brickworld LEGO Exposition returns to Indianapolis this weekend for its 16th annual show, featuring 65,000 square feet of ...