Streaming video subscribers in the U.S. spend an average of $69 per month—up 13% year-over-year—across four subscription services, according to Deloitte’s 2025 Digital Media Trends report. And 47% of ...

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

Connected TV (CTV) advertising has reached an inflection point. The widespread adoption of CTV devices has fundamentally transformed the way brands connect with their audiences. But the most ...

A quiet but monumental shift has just happened on TVs across America. In May 2025, for the first time, streaming TV viewership surpassed both cable and broadcast combined, with connected TV (CTV) ...

As companies embrace generative AI systems such as large language models (LLMs) for the efficiencies they can deliver, an array of legacy technologies will become increasingly obsolete. In TV, LLMs ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

Johnny O'Neill, VP customer success at VideoElephant, gathers his thoughts on what the Digital Place Based Advertising Association's Video Everywhere Summit revealed about the CTV and OOH landscapes, ...

Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and proliferation of smart TVs, CTV is now in the mainstream ...