The Coca-Cola Company is partnering with Universal Music Group (UMG) to launch real thing records. (rtr), a new record label dedicated to uplifting burgeoning artistry from around the world, and ...

Coca-Cola launched real thing records. with UMG to spotlight global talent including Hip-Hop artists and deepen its cultural footprint. Coca-Cola entered the music business with a bold move Wednesday ...

*The Coca-Cola Company is furthering its love of music to align with Universal Music Group for the launch of a new record label, real thing records. The “genre-agnostic” label’s focus will center on ...

Coca-Cola has a long history of partnering with record labels in order to provide free music promotions and giveaways to fans, but the soft drink company is taking it to the next level with the ...