EA's new advertising platform will make it easier for major brands to market their products in games published by the company ...

Electronic Arts (EA) is set to significantly expand its in-game advertising business. The company announced today (the 16th) ...

Double Fusion, a private company that connects advertisers and video game publishers, plans to roll out new technology on Tuesday to allow advertisers to mount last-minute ad campaigns in games the ...

EA's sports games have already had in-game sponsorships and brand deals. With EA Advertising, expect even more.

EA has announced the launch of EA Advertising, which is exactly what it sounds like: a way for companies to advertise their ...