WAYNE, PA, UNITED STATES, February 4, 2026 /EINPresswire.com/ -- PurpleLab®, a healthcare analytics company powering ...

(RTTNews) - Just after a few months of introducing advertisements in Prime Video, Amazon (AMZN) is now planning to introduce three new commercial formats to boost customer engagement and sell stuff.

Leaning into connected TV and stomping on the gas when it comes to interactive advertising, BrightLine said it is launching an Accelerator PTM (pedal to the metal) collection of ad formats. One of ...

Interactive Brokers Group, Inc. is a global electronic broker that specializes in executing and processing trades. Revenue growth has been driven by IB offering a superior service to clients. Margin ...

BrightLine's recently released study by Jacqueline Corbelli, Chief Executive Officer, and Robert Aksman, Analyst, comprised of analysis of industry and market research, reveals that interactive ...

For the next several years, NBC Universal will rely on TiVo to tell it how television viewers are using their DVRs and, presumably, to introduce interactive commercials to the masses. By Paul Bond, ...

Unilever brands, Colman's sauces and Olivio spread, will run the first ever interactive television commercials with the UK's commercial operator ITV . Viewers with digital terrestrial television ...

Disney has recently made waves in the advertising world with its announcement of "Advergames" - interactive commercial breaks designed for platforms like Hulu and ESPN. This innovative approach aims ...

With DVR services and videos on demand, Cox Communications is no stranger to interactive TV. Now the company has taken it a step further with its Tulsa-area cable services with interactive commercials ...

The game wasn’t bad. (Three boring quarters, a solid fourth.) The commercials – well, we’re going to leave that one up to you. We’ve tracked down some of the good ones and not-so-good ones from ...

Early adopters are going to get the biggest boost with interactive television campaigns, says a new report from a New York-based consultancy. BrightLine Partners says in its quarterly report on the ...

With DVR services and videos on demand, Cox Communications is no stranger to interactive TV. Now the company is taking it a step further with its Tulsa-area cable services - it's offering interactive ...