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The Pepsi logo: A history

One of the most iconic marks ever created, Pepsi’s logo has been on a fascinating and tumultuous journey spanning more than a ...
Few things are as ingrained in the American psyche more than the packaging of some iconic brands, particularly the look and feel of the country’s top cola brands. So, when a brand changes its logo, it ...
PURCHASE, NY (WIVB) – Es un nuevo día para Pepsi. La marca de refrescos de fama mundial ha presentado un nuevo logotipo por primera vez en 14 años. Con un estampado más audaz con el nombre de la ...
The new Pepsi logo, designed by the Arnell Group, looks suspiciously like an old, long-abandoned Diet Pepsi logo (see below). Both new and old logos have an almost identical, rounded, sans-serif ...
Pepsi, the cola brand that has been at "war" with its main market rival for decades and has since come to poke fun at its place in popular culture ("Is Pepsi OK?"), is giving its logo another makeover ...
If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi," probably ...
Pepsi is about to turn 125 and the soda company is celebrating in a big way. Tuesday, the soda maker unveiled an entirely new brand, one that will see changes to its iconic globe and typography-based ...
PURCHASE, N.Y. (WIVB) — It’s a new day for Pepsi, as the world-famous soft drink brand has unveiled a new logo for the first time in 14 years. Featuring bolder print with the drink’s name at the ...
Pepsi paid $1 million for its new logo (even though it looks a lot like other brands' logos), but the details of exactly how Arnell Group justified that astonishing fee have remained hidden -- until ...
If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi,” probably ...
Rescatistas descubrieron en la isla de Grand Manan en Canadá una langosta con un "tatuaje" del logo de Pepsi en una de sus tenazas. Karissana Lindstrand, encargada de la expedición, declaró a The ...