Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement. The one aspect about history is that technology will always change, ...

Now more than ever, marketing and sales leaders are taking a critical look at where to allocate their resources and how to staff their teams. Attribution modeling is one of the best tools for ...

Overview: AI-powered marketing analytics tools enable brands to move beyond basic reporting and leverage predictive insights, ...

According to one report, “Europe’s digital advertising market was valued at $84.02 billion in 2021 and will grow by 8.59% annually over 2021-2031 owing to the technological advancement, rising digital ...

Real-time information services provider Neustar on Thursday announced a partnership with Facebook to launch advanced marketing analytics functions. The new capabilities will allow Neustar to implement ...

Attribution and Analytics technology is very much underused as an integrated marketing solution by marketers and as a result they are missing an easy way to get to know their customers better. With ...

Many companies have been led to believe that conversion attribution is merely a nice-to-have data set that only affects the marketing department. There’s no reason the C-suite should even look at ...

The Advertising Research Foundation’s (ARF) “Marketing Analytics Accelerator” Wednesday was the ninth annual version of the event – formerly known as the “Attribution Accelerator” – and it was the ...

Marketing analytics software helps businesses make smarter decisions based on actual data instead of guesswork. Companies using these tools consistently see better campaign results and higher returns ...