Opinions expressed by Entrepreneur contributors are their own. Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to ...

Buyer personas have been the foundation of informed marketing campaigns for some time now. The idea of marketing to one versus marketing to many appeals to data-driven marketers looking to correlate ...

Want to reach the right people with the right message at the right time? Buyer personas could be the answer. A buyer persona is an in-depth, semi-fictional profile of a person (or persons) who ...

Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate ...

The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies. The use of customer personas in marketing is a critical ...

B2B marketers have been on a content binge of sorts over the past few years, developing all types of campaigns in a variety of formats to bolster their lead generation efforts. But in the past six ...

For any business to be successful, it has to understand its customers: their wants, needs, pain points, interests, and more. One way of understanding your customers is to craft fictional ...

At the most basic level, marketing materials have a simple goal: to convey to the reader/viewer the desired message in the most effective manner possible. With this goal in mind, project teams have a ...

At its core, marketing is a relational activity. When done well, marketing seeks to improve the relationship between your brand and your customers through well-crafted communications. It is tempting ...

Buyer personas have been the foundation of informed marketing campaigns for some time now. The idea of marketing to one versus marketing to many appeals to data-driven marketers looking to correlate ...