Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. As a fractional CMO, I’m often called in to help when a ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

The most frequent question heard in consulting settings these days is, “How much can artificial intelligence (AI) improve marketing efficiency?” Many companies focus on using AI to produce images and ...

Starting a new business is an invigorating challenge that demands a robust marketing strategy. Here we’ll explore the practical tools, techniques and insights to manage your entrepreneurial journey, ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...

Sometimes marketing strategies are built on a combination of intuition and historical data. Chief marketing officers and directors use what they know to fuel their plans for both digital and ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Sacramento, California - March 06, 2026 - PRESSADVANTAGE - Silverback Digital Marketing has released an official ...