Traditional planning approaches, based on static plans, rigid personas and stable channel definitions, are being disrupted by structural and technological shifts in media and marketing making them no ...

What are social media planning tools? Social media planning tools help you map out social media content and schedule your posts. Both brands and agencies use them. These tools include a variety of ...

As the process of buying ads and developing marketing campaigns for multiple platforms becomes both more important and more complex, the Interactive Advertising Bureau (IAB) has released its “2025 ...

The addition aims to help marketers plan campaigns — and signal the industry that the embattled company is adapting to the current landscape. By Rick Porter Television Business Editor Nielsen says it ...

From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives, can ...

In today's dynamic marketing landscape, a paradoxical scenario persists. While many sectors have integrated modern technologies and streamlined workflows, the realm of media planning and management ...

Much has been made of recent media landscape fragmentation, yet less has been made of how it has become faster. While the ‘laws’ of marketing have been set by a canon of modern theorists, new ...

That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning. The report, "The Future of Planning Is The Platform," was ...