NBA Commissioner Adam Silver said that 40% of NBA revenue right now comes from fans in buildings, but with the NBA’s global reach and younger fan base, the vast majority of their fans never get to set ...

A closeup of the NBA Cup chair before the game between the San Antonio Spurs and the New York Knicks during the 2025 NBA Emirates Cup Final. NBAE via Getty Images LAS VEGAS —The NBA Cup’s tenure in ...

The NBA Finals is the biggest stage in basketball. While players are fighting for the Larry O'Brien Trophy, fans are fighting for tickets to see it all play out. NBA courtside is exactly what it ...

A soft murmur kept rolling through the crowd on Thursday night as the Suns tore through the Pacers. In my section, a handful of Pacers fans were slumped in their seats, talking through their team’s ...

NBA All-Star Weekend faced early backlash as Day 1’s Rising Stars game saw a 95% empty arena, sparking concerns for Adam Silver about league popularity. The NBA All-Star weekend is here, and fans are ...