Hasbro CEO says the company is using AI models based on its own characters, including Peppa Pig & Optimus Prime, to help ...

Released 15 years ago, Transformers: Revenge of the Fallen is back with a new 'Dramatic Capture' toy set featuring the film's most epic combination.

Now that Transformers: The Movie is celebrating its 40th anniversary this year, Hasbro has decided to make an apology.

Relive your childhood trauma with the The Transformers Studio Series: Transformers: The Movie Optimus Prime (One Shall Stand) figure.

Despite the fact that Hasbro sometimes programs AI models of characters like Peppa Pig and Optimus Prime to help design toys and other products, CEO Chris Cocks promised that AI tools will never be ...

The new war between Autobots and Decepticons has finally reached its climax, with the death of Optimus Prime uniting the heroes like never before... and setting up the best hand-to-hand fight between ...

Return to the war-torn planet of Cybertron as Hasbro is taking collectors back with a brand new Studios Series figure. Optimus Prime's portrayal in the hit video game War for Cybertron is a bold ...

A professional writer with an enduring love for video games, tabletop games, board games, manga, anime, and anything offering a fun, adventure-filled escape into another world. Playing various types ...

It was 40 years ago when the first Transformers movie hit the big screen, and to mark the occasion, Hasbro has announced new Optimus Prime and Megatron figures as part of its Studio Series line.