Hosted on MSN

Earned vs. paid media in the MENA: The model is broken, and we need to stop pretending it isn’t

For years, the media playbook was simple. Brands hired public relations (PR) agencies. Agencies issued press releases. Publishers published them. Everyone pretended it was “earned media,” and ...
Forbes

Creator Ad Spending Expected To Reach $37 Billion This Year

Portland, OR, USA - Nov 11, 2024: Some of the most popular social media apps by number of monthly active users, including Facebook, YouTube, Instagram, WhatsApp, TikTok, WeChat, Telegram, Messenger, ...
Search Engine Land

The in-house vs. agency debate misses the real paid media problem

For years, conversations about paid media have revolved around one question: should companies build in-house teams or outsource to agencies? That debate makes sense, but it misses the real issue. The ...