This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan ...

Google is rolling out Smart Bidding Exploration, as announced today at Google Marketing Live 2025. This major update is designed to give advertisers more flexibility – and more conversions – by ...

Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, ...

Google released its “biggest” update to bidding in more than a decade on Wednesday at Marketing Live 2025. Smart Bidding Exploration, a feature that uses AI within Google Ads, will now offer what ...

Google on Tuesday announced it will launch a simulation tool for eligible advertisers. The tool will provide insight into how automated bidding would affect a live data-driven attribution campaign.

Google Ads plans to reorganize their Smart Bidding strategies and bundle the current Target CPA (tCPA) and Target ROAS (tROAS) strategies with Maximize conversions and Maximize conversion value, ...