When maestro Kwamé Ryan first looked at the redesigned logo for the Charlotte Symphony last year, he not only liked what he saw but something about it really struck a chord with him, too. In his mind, ...

As brands strive to find ways to stand out to increasingly fatigued consumers, they are realising the power of stepping beyond visual creative to include sonic branding. Some brands are already doing ...

Sound is one of our most primal senses. Originally an early warning system from predators, sound still shapes our first impressions when we encounter something new. However, the branding world has ...

Sonic logos are everywhere — such as the "ta-dum” from Netflix, or NBC’s iconic three chimes, or even the little deedle thing of T-Mobile. For the Charlotte Symphony Orchestra, the new sonic logo was ...

“Triumph is not a word that’s often related to healthcare,” but it applies to those moments when “you find a doctor who takes your insurance and can see you soon,” Jessica Aptman, chief communications ...

AI-generated summary reviewed by our newsroom. Read our AI Policy. When maestro Kwamé Ryan first looked at the redesigned logo for the Charlotte Symphony last year, he not only liked what he saw but ...