Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until they're just right. After all, a single word can make the difference ...

Subject lines are a make-it or break-it element of email marketing. The average inbox sees more than 100 emails per day. How do people decide what they’re going to open and what they’re going to ...

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

Emails are a powerful marketing tool and a universal way to get in touch with your audience for any purpose: to share useful content or company news, announce a sale or new product arrival, ...

You know that first impressions are important, and that same rule holds true for email. Your subject line is the very first impression that your message makes. So, naturally, you want it to be a good ...

It’s easy to get lost in our inboxes. How many times have you been in the middle of responding to one email when another, seemingly more urgent, one comes in? Or how many times have you filed away an ...

When you need to write an outreach email, give these subject lines a try to increase the number of conversations with potential link targets. Next time you sit down to write an outreach email, give ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...