Pear-flavoured cancer, anyone?

Everybody knows what I’m talking about. You’re on YouTube, attempting to watch some dumb video, but before it starts, an advertisement for “truth,” the anti-tobacco campaign, plays. Within the past ...

Demonstrating “the power of a relatively simple technology in changing behavior,” a text messaging program from nonprofit Truth Initiative called “This is Quitting” has resulted in 35% more teens ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Government of Rio ...