Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In their early days, many software companies find themselves asking which ...

There are many market approaches and sales strategies in the security industry, but one that has gained momentum over the past two decades is the vertical market approach. Whether manufacturers are ...

Why move to a vertical- or niche-market philosophy? Well, our research shows doing so can produce higher revenue, better margins, lower cost of sales, increased velocity-of-order flow and higher ...

Different markets have different needs. In the B2B space it's rarely possible to be all things to all customers, especially if those customers are in different vertical markets. You can, however, ...

Microsoft Corp. is busy overhauling its U.S. sales force to cater to customers who demand not only product knowledge but also industry expertise from salespeople. As part of the realignment of the ...

Industry Intelligence leader Vertical IQ and award-winning bank sales engagement platform Ignite Sales, Inc. , recently formed a partnership that enables Vertical IQ content to be dynamically applied ...