Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2 nd Edition. Buy it now from Amazon | Barnes & Noble | iTunesor click here to buy it directly ...

Email is considered the most formal way to communicate with the other party, so much so that it’s often a mere email that makes or breaks things. Be it university or job applications, formal ...