How Michelob Ultra Zero Became The Best Selling Non-Alcoholic Beer In America

Michelob ULTRA Zero has become the best-selling non-alcoholic beer in America in just one year since its introduction.

With Americans 'zebra striping' instead of quitting drinking, Michelob Ultra Zero is cashing in

Americans embrace "zebra striping" — alternating alcoholic and non-alcoholic drinks — as Michelob Ultra Zero leads the ...
Whiskey Riff

Brantley Gilbert Partners With Real American Beer To Launch New Non-Alcoholic RAB ZERO Supporting The USO

Brantley Gilbert has been open about his reasons for giving up alcohol. As he often says during his concerts, he's allergic: He breaks out in handcuffs. The "Kick It In the Sticks" singer realized he ...