Add Yahoo as a preferred source to see more of our stories on Google. The limited-edition set of four crayons — all packaged in Gen Z-approved pastel colors — are scented with Chanel’s Chance ...

You still can't smell through the internet - not yet, at least - but teenagers and young adults are driving perfume sales up. So what's drawing Gen Z into the world of perfume? We sent a couple of ...

Prestige fragrance brands are leveraging the value of their ongoing sustainability initiatives to appeal to a younger, Gen Z consumer. As the first point of engagement younger consumers often have ...