OTT vs Television: The Real Shift From fixed schedules to total freedom—OTT platforms have redefined how stories are consumed. No ads, no waiting, no limits. Viewers today choose what to watch, when to watch, and how to watch. For Gen-Z, OTT is more than convenience—it’s control. Personalised recommendations, global narratives, niche genres, and fearless storytelling have opened doors that traditional television never could. Bold ideas, diverse voices, and experimental formats now find their aud