Struggling with the new Google Ads Audience Builder? This quick explainer video from Google Ads Coach @the_google_pro breaks down how building audience targeting and audience signals works in Demand Gen, Video, and Performance Max campaigns. We cover the crucial “OR” relationship between audience segments, what types of segments you can use (and can’t!), and how your audience builds function differently across campaign types as either targeting or signals. Be sure to follow us for more Google Ad